Artificial Intelligence (AI) is revolutionizing product operations through automated data analysis, predictive modeling, personalization, improved decision-making, and cost and risk reduction. It offers applications in user segmentation, product recommendations, fraud detection, customer support, and A/B testing. Implementing AI requires goal setting, data gathering, choosing suitable AI tools, starting small, and building an AI-skilled team. Responsible and ethical use of AI can significantly enhance product success, as seen with Netflix’s improved user engagement via personalized recommendations and content discovery.